Hana Amer Wearable Art

Hana Amer is a London-based, Cairo-born brand that offers luxurious, wearable pieces inspired by intricate fashion craftsmanship. The branding project draws inspiration from delicate threads, lace, corsets, and classical artistry. At its heart is a monogram logo derived from the "H" in "Hana," designed to evoke the fluid elegance of threadwork.

The monogram is paired with a bold, impactful logotype featuring sharp details and decorative serifs, striking a balance between classical sophistication and modern refinement. The brand’s color palette exudes softness and richness, with plum as the centerpiece, complemented by creamy beige and subtle pistachio tones.

The packaging design integrates lace-inspired patterns based on the monogram logo, creating a variety of exquisite motifs that adorn Hana Amer’s packages and wearable art. This harmonious blend of traditional craft and contemporary elegance perfectly encapsulates the brand’s essence.