About

Hello! I am Habiba Elgendy, a passionate creative, avid tea drinker, and visual culture enthusiast. I focus on visual communication in all its forms, design research, and creative strategy. My work is shaped by multidisciplinary design thinking and extensive research processes, deeply inspired by the social impact of design and work that highlights and preserves culture and diversity.

I hold a BA in Graphic Design from the American University in Cairo and an MDes in Strategic Foresight and Innovation from OCAD University in Toronto. Since 2012, I have built a career in advertising, creating multiple award-winning campaigns. I have also collaborated with diverse small businesses, helping them establish and promote their brands. Later, I joined a non-profit student association, where I advocated for students through graphic design.

Today, I proudly run my own practice, designing creative solutions for diverse clients with a focus on design research, social innovation, and strategic thinking. My work is driven by a commitment to positive impact through design and celebrating and preserving culture and diversity.

My artistic style follows a contemporary and sometimes experimental approach. I currently specialize in advertising, branding, web design, digital marketing, publication design, packaging, and illustration, and other things in between!

As a motivated designer, my goal is to empower businesses and communities through design and creative strategy to help them reach their visions and goals.

If you are ready to invest in your business or have a vision that needs a creative push, I am here to help. Feel free to contact me for any inquiries, collaborations, or just to say hello!