About

Hello! I am Habiba Elgendy, a passionate creative, avid tea drinker, and visual culture enthusiast. I focus on visual communication in all its forms, design research, and creative strategy. My work is shaped by multidisciplinary thinking and research, with a particular interest in the social impact of design and in work that celebrates and preserves culture and diversity.

I hold a BA in Graphic Design from the American University in Cairo and an MDes in Strategic Foresight and Innovation from OCAD University in Toronto. Since 2012, I have built a career in advertising, creating multiple award-winning campaigns. I have also collaborated with diverse small businesses, helping them establish and promote their brands. Later, I joined a non-profit student association, where I advocated for students through graphic design.

Today, I proudly run my own practice, HELG Studio, where I develop creative solutions grounded in design research, foresight, social innovation, and strategic thinking. My background in strategic foresight has expanded the way I approach design, allowing me to use research to understand emerging shifts, explore possible futures, and identify opportunities that can inform stronger creative decisions. I bring this perspective into my work by combining foresight research and creative strategy to shape ideas that are visually compelling, relevant, thoughtful, and responsive to change.

Overall, my work is driven by a commitment to positive impact through design and an interest in how creativity can help organizations, brands, and communities navigate complexity and change.

My artistic style is contemporary and sometimes experimental. I specialize in advertising, branding, web design, digital marketing, publication design, packaging, illustration, and other things in between!

If you are ready to invest in your business or have a vision that needs a creative push, I am here to help. Feel free to contact me for any inquiries, collaborations, or just to say hello!
 
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