HELG
Personal Branding, 2016The logo is based on geometrical straight lines that form the initials of the designer’s name (H,E, L and G), along with a bold an bright color palette that reflects character and design aesthetic.
The branding also features 6 different patterns that shape a strong visual identity, and can be used on various applications while also creating alternative versions of the logo for a lively dynamic identity.
![](https://freight.cargo.site/t/original/i/22342c76297b18006f3d431d6ae2fd0099a543c8ccae432c8eeaef1841990f48/ezgif.com-video-to-gif.gif)
![](https://freight.cargo.site/t/original/i/d1239d682d473d88cbea49e0a7314e52a86c915d57ed600caf3c008646c01962/PATTERN-02.jpg)
![](https://freight.cargo.site/t/original/i/da6f144cad741f54dc4875d6dfeb51255878c42062de0103499ea1b543a74326/PATTERN-03.jpg)
![](https://freight.cargo.site/t/original/i/d768a8d16aa34a3c3933bf39b47da8012bb0ba54ca554421c354141f057c3d93/PATTERN-04.jpg)
![](https://freight.cargo.site/t/original/i/969f71f59f1931a4667a7c0bcd0d81afa48c720eb25aced087fd8774c2d02c23/PATTERN-05.jpg)
![](https://freight.cargo.site/t/original/i/3cdd4f24e7fe23306b684eeab483d254212ecbdc7fbfd7c2d8ca27b11ceb468a/PATTERN-06.jpg)
![](https://freight.cargo.site/t/original/i/9978477580586148efbe6f3a2ba520000e16cc0688e5ad79f1928f2f4c2ba0e2/PATTERN-07.jpg)
![](https://freight.cargo.site/t/original/i/b1bca93f36628f96af74d1b8a840b95b2067788a55aba9c6430b76a835d92b02/IMG_0424Resized.jpg)
![](https://freight.cargo.site/t/original/i/7f97835fd5999a22c994168d485db9e297a934f26d292138f429304eb2e3fb79/IMG_0401Resized.jpg)
![](https://freight.cargo.site/t/original/i/0404bb8db806d5045178d9f518d111b7aabc12078d0104147b47c6be58304bee/IMG_0390Resized.jpg)
![](https://freight.cargo.site/t/original/i/7470b15b694c2b30cb59fa3942858a88df9390716db07219888369e0cfa50272/IMG_0413Resized.jpg)
![](https://freight.cargo.site/t/original/i/a86049970682cdd938dd37b467d29858787d811f13f6fac785ce63e481707f77/IMG_0368-copyResized.jpg)
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