HELG

Personal Branding, 2016

The logo is based on geometrical straight lines that form the initials of the designer’s name (H,E, L and G), along with a bold an bright color palette that reflects character and design aesthetic. 

The branding also features 6 different patterns that shape a strong visual identity, and can be used on various applications while also creating alternative versions of the logo for a lively dynamic identity. 











© 2019 Habiba Elgendy