40 Years of La Poire

Advertising Campaign, Momentum Egypt

La Poire, a renowned Egyptian pastry shop, reached a significant milestone in 2017, celebrating 40 years of serving beloved pastries and desserts. To celebrate this occasion, Habiba proposed a special and intricate typography-based design that paid homage to its long-standing heritage. The design captured the essence of the brand by incorporating La Poire's signature pastel color palette and pear logo, which has become synonymous with its identity over the decades.

This limited-edition design was not just a visual statement but a full branding experience. It was applied across various touchpoints, including La Poire’s social media platforms, where the visuals created a sense of celebration and engagement. Additionally, the design extended to the packaging of their delectable pastries, adorning pastry boxes and tin boxes, adding an extra layer of exclusivity.

Credits:

Graphic Designer: Habiba Elgendy
Copywriter: Ali Samaha

Art Director: Ahmad Mosaad
Creative Director: Meryl Elafifi